Online reputation management is important for businesses of any size. It’s about creating a positive web presence to make your brand one that people trust and want to engage with. It doesn’t matter how great your product is – if people don’t trust you, they won’t be interested in it.
1. Respond to Reviews
Online reviews can be great for your business, especially if you have raving customers. However, reviews can also hurt your business if they are negative. Stay on top of the negative reviews by responding timely to the person who wrote the review and provide contact information so that the person’s problem can be resolved.
2. Keep Your Social Media Presence Active
Do some research and figure out which social media networks your customers are visiting frequently and make sure you have active accounts in those channels. Develop a social media marketing strategy that will benefit your business! Posting frequently and sharing the latest updates and news going on with your company can assist in keeping your business top of mind with your customers.
3. Be Transparent
Encourage your customers to write reviews and ask for feedback! It can be a scary thing to be transparent, but having an open line of communication can bring many opportunities and ideas on how to better serve your customers.
4. Learn From Your Mistakes
Mistakes happen, but the way your business handles itself after the mistake is crucial. As Brian Stephens said, sometimes crashes are even better learning lessons for us than when everything goes right.
Get your FREE reputation management report here and learn how The Rep Shop can help you manage your online reputation.