Remember the days when if you wanted to find or contact a business, you had to flip through the monotonous thousands of pages in a YellowPages book?
Well, those days are far from over. The internet has completely changed the game of business directories, and it’s taken it far beyond needing only a single website location. You need to be present on as many online directories as possible.
Today, when people want information on a business, they turn to search engines.
According to Google, 97% of consumers search for local businesses online before making a purchase.
For example, say you’re looking for a new hair salon in Memphis. You’ll most likely pull out your cell phone and Google, “Hair Salon in Memphis.” There’s no doubt that hundreds of different locations will strum up. But I guarantee you that the ones you pay attention to are on the first page.
This didn’t happen by accident, nor does it necessarily mean that the businesses on the first page are exactly what you’re looking for. These businesses worked hard at gaining their first page status. That means composing engaging content filled with search engine optimizing keywords on their website, as well as being present across multiple social outlets. It also means that they have solid, consistent business listings across the board.
Search engines need to be told who is the best. They don’t just decide this on their own. The more places that your business is listed, the more that search engines will pull your business to represent the specific products and services that customers are searching for. This is why it is of key importance that your small business is listed on as many relevant business directories as possible.
By doing so, you’re creating something called inbound links, also known as backlinks, which are links that come from an external site and point to your website. This is very good for your business’ SEO.
Note: over time, it is possible that your listings can change. Say your business moved locations or got a new phone number: because you only changed the information on your website, your business listings could be incorrect on multiple places on the web. This creates faulty inbound links, which is bad for your SEO, as the business directories would have conflicting information from that on your website. It’s important to make sure you have concise listings across the board.
That’s why at The Rep Shop, we offer our Presence Builder to do this all for you. With one tool, you can unify your online presence to the point where you only have to maintain one set of data across your desktop, mobile and social platforms. Meanwhile, Listing Distribution will ensure your business listings are consistent and accurate across 300+ websites.
Don’t get bogged down by trying to individually add and fix your business’ listings on every search engine and directory there is on the web. Let The Rep Shop do it for you, and you can sit back and watch your business climb the pages of Goggle.